In order to have an optimized site, it is of paramount importance for your content to be filled with relevant keywords. When focusing on keywords, you shouldn´t only subject or limit to a couple of words. Instead, you should identify words that are relevant to the topic. Therefore, it is just as important to pick the right keywords as it is to include them in the content. For example, if you are writing content about baking a chocolate brownie, you will need to fill your content with relevant words such as dark chocolate, vanilla essence, cocoa powder—basically ingredients that are required to bake a chocolate brownie. You should also know that a right keyword will help you attract the right kind of visitors—the ones that are actually looking for solutions provided by your content.
Let us provide you with details on how to research for keywords. Before we fill you in on the details, you should know that research for keyword is a continuous operation. You must consider modifying the keywords every now and then for optimum benefits. Doing keyword research has a host of benefits and some of them are; it helps you forecast the demand rate, adjust to the ever-changing market conditions, and let you know what searchers are seeking for!
- Integrating the keywords together
When integrating the keywords together as group keywords, you must ensure that the keywords are relevant to one another. You should also focus on forming groups of keywords according to the intent of the searcher. For instance, a person browsing for ¨football games¨ can also be on the lookout for ¨Premier league games¨ or ¨International soccer matches.¨ Here, the keywords all concentrate on the subject, ¨Football.¨ Not only are the keywords relevant to one another, they also suit to what the browser is searching for.
- Using the target keyword and modifiers in the title of your content and URLs
There´s no two ways about it; you must simply use the target keyword in the title of your content. In addition to that, you can also use modifiers that function as an adjective or an adverb to describe the title, which, in turn, can help you rank better. You should also be well aware that URLs filled with keywords are important for optimizing SEO, as doing so can help your site reach a higher rank in the search engine results. The authorities at Google have stated that the words after the fifth word don´t carry much weight in the URL anymore; hence, you must include the keywords in the first five words of your URL for better results.
- Include keyword in an image file
A very easy way to optimize your site is by including a keyword in an image file. Including the keyword in an image file will provide Google with an idea of what your content is trying to convey. When you don´t do that, all that Google views is pictures that have either alt text¨ blue widgets¨ or alt text ¨green widgets¨ written, leading Google into believing that your site focuses on only widgets. When filling out the alt tags, it is necessary to only include a key word or two. For instance, you should write alt=¨chocolate brownie¨ instead of alt=¨chocolate brownie best in the world cheap quality ingredients¨.
- Using research tools to find the right keyword
There are plenty of keyword research tools that allow you to identify a proper list of keywords to target, thus, enabling you to get in touch with your selected consumers. Some of the keyword research tools you can use to find the right keyword are Ahrefs keyword explorer tool, Ubersuggest, AdWords keyword planner tool, and Moz´s keyword research tool etc.
- Using keywords in your headings and subheadings
Incorporating keywords in your headings and subheadings is one of the best SEO strategies. When you do this, it allows Google to have a better idea of what your content is trying to convey, in turn, allowing it to categorize the content accordingly and relevantly. This will undoubtedly help you reach your target audience. Therefore, you must use keywords in your H1, H2, or H3 tags.
- Know the reach of your keyword
Here´s a harsh truth, ¨Not all men are created equal.¨ Similarly, keywords too differ with some being more effective than others. Therefore, it is essential for you to identify the powerful keywords. In order to have a better idea of how strong a keyword is, you should know if the keyword has a large search volume and if it is competitive. You should also choose a keyword that you think will reach the targeted audience. The keyword must have a close association to your site.