Service · SEO Recovery
Your traffic dropped. Something caused it.
A core update, a migration, a redesign, a plugin change, a well-meant content cleanup. Something happened, and the graph never came back.
Recovery starts by establishing what actually changed and when — because the fix for a core update is nothing like the fix for a botched migration, and guessing wrong costs you months.
In short
Diagnosis of a traffic loss, then the work to reverse it. Starts with establishing cause and date, not with a list of tactics.
From [ $X ] · diagnosis first
If the cause turns out to be unrecoverable, I will tell you that rather than bill you to chase it.
Symptoms
Recovery work usually starts with one of these
We got hit by an update.
Traffic fell off a cliff on a date you can name, and it never came back.
The migration went fine.
It did not, and six months later you are still below where you started.
We redesigned and lost everything.
New site, new URLs, new templates — and a fraction of the traffic.
It has been drifting down for a year.
No single drop. Just a slope, which is harder to spot and harder to argue about internally.
We cleaned up thin content and it got worse.
A pruning exercise that removed the wrong pages.
Each of those leaves a different fingerprint. The date, the pattern across page types, and which queries moved tell you which one you are dealing with.
What I look at
Establish the cause before touching anything
The most expensive mistake in recovery is starting the fixes before you know what broke. You change things that were never the problem, and you lose the ability to tell what helped.
1
Date the damage
Pin the loss to a date or a window, then line it up against known algorithm updates, your own deploy history, and anything your team changed that month.
2
Segment the loss
Which page types, which queries, which countries. A sitewide drop and a category-specific drop are different problems with different fixes.
3
Rule out the boring causes
Broken redirects, a stray noindex, a robots.txt change, a canonical pointing somewhere silly. These cause more lost traffic than algorithms do.
4
Then the hard ones
Content quality against what now ranks, historic link damage, and whether the SERP itself changed shape and simply has less room for you.
What you get
A cause, a plan, and a way to tell if it is working
Recovery is where honest reporting matters most, because everyone involved is under pressure to show the line going back up.
- The cause, with evidence. Dated, segmented, and tied to something specific — not “probably the update”.
- A recovery plan in priority order. What to reverse, what to rebuild, what to leave alone.
- An honest read on the ceiling. Some losses are fully recoverable. Some are not. You get told which before you spend.
- The work, if you want it. I implement, your team does, or we split it.
- Tracking tied to the diagnosis. If the problem was indexation, we watch indexation — not a dashboard of numbers that mean nothing.
How it runs
How a recovery engagement runs
1
A call
When it dropped, what changed around then, and what has already been tried. Bring dates if you have them.
2
Diagnosis
Read-only access to Search Console, analytics and logs. The output is a cause, not a task list.
3
Reverse and rebuild
Highest-confidence fixes first, deployed in a sequence that keeps cause and effect readable.
4
Watch it
Recovery is rarely instant. We track the specific metric the diagnosis pointed at, and adjust if it does not move.
Fit
When recovery work makes sense
Worth it if
- You can name roughly when the traffic dropped
- The site earned that traffic before — there is something to recover to
- You can deploy changes, in-house or through a developer
- You want the cause identified, not just activity
Not worth it if
- The site never ranked in the first place — that is a growth problem, not a recovery one
- The drop is a seasonal pattern that repeats every year
- Your analytics were reconfigured at the same time and nobody kept the old data
- You need the traffic back inside 30 days
FAQ
Questions about recovery
Can you guarantee you will get the traffic back?
No, and be careful with anyone who does. Some losses are fully recoverable, some partly, and some not at all — if a SERP has been taken over by aggregators, or a competitor has genuinely outgrown you, no amount of fixing changes that. I will tell you which situation I think you are in and how confident I am.
How long does recovery take?
Depends entirely on the cause. A stray noindex or a broken redirect chain can turn around in weeks. Rebuilding after a quality-related update or a bad link history takes months. The diagnosis tells you which one you are in, which is most of its value.
We already know it was the core update. Can you skip the diagnosis?
Usually the update is the trigger rather than the cause — it changed how something already true about your site was weighted. Skipping to fixes means guessing at which something. That is where most failed recoveries come from.
The previous agency says nothing is wrong. Now what?
That happens, and sometimes they are right and the answer is competitive. Either way you want a second read from someone with no stake in the previous work. If they were right, you have spent the cost of an audit and gained certainty.
Do you need access to our site?
Read-only Search Console, analytics and server logs to diagnose. Nothing that lets me change anything. Write access only comes up if you want me implementing the fixes.
Let us find out what actually happened
Twenty minutes on a call. Tell me when it dropped and what changed around then, and I will tell you what I would check first.
Or reach me directly — mehuldedhiaa@gmail.com · +91 93769 10109