These are the questions people most often ask Google about the services I offer and the industries I work with. I’ve answered each one on its own page, properly, the way I would answer it on a call: what is true, what I would do, and where the usual advice is wrong.
80 questions so far, grouped by service and industry. If yours isn’t here, ask me directly.
SEO audits · SEO recovery · Technical SEO · Local SEO · Ecommerce SEO · Shopify SEO · On-page SEO · Off-page SEO · Link building · Internal linking · SEO consulting · White label SEO · Criminal defense attorney SEO · Personal injury attorney SEO · Chiropractor SEO · Roofing SEO · HVAC SEO
SEO audits
What an audit is, what it costs, and how to tell a diagnosis from a crawl export. The service itself is on the SEO audits page.
- What is an SEO audit?
- How much does an SEO audit cost?
- Can ChatGPT do an SEO audit?
- Which tool is best for an SEO audit?
- How do you audit a website for SEO?
SEO recovery
Traffic drops, penalties, core updates and AI, and how to tell which one you are dealing with. The service itself is on the SEO recovery page.
- Why is my website losing traffic?
- Is my website penalized by Google?
- Can you recover from a Google core update?
- Is AI killing website traffic?
- Why does my Google ranking keep changing?
Technical SEO
Crawling, indexing, duplication and the checks that actually matter. The service itself is on the technical SEO page.
- What is technical SEO?
- What is the difference between crawling and indexing?
- How do you fix an indexing issue?
- What is a technical SEO checklist?
- How do you find duplicate content on a website?
Local SEO
The map pack, the Business Profile, and what local SEO is worth to a business that serves a defined area. The service itself is on the local SEO page.
- What is local SEO?
- Is local SEO worth it?
- How much should I pay for local SEO?
- How do I rank higher on Google Maps?
- How can I check my Google Business Profile ranking?
Ecommerce SEO
Categories, facets, products and platforms, for stores too big to fix page by page. The service itself is on the ecommerce SEO page.
- What is ecommerce SEO?
- How much does ecommerce SEO cost?
- How do you do SEO for an ecommerce site?
- What is product SEO?
- Which ecommerce platform is best for SEO?
Shopify SEO
What Shopify gets right, where it limits you, and what to do about it. The service itself is on the shopify SEO page.
- Is Shopify good for SEO?
- What is the best SEO app for Shopify?
- What are the downsides of Shopify for SEO?
- Can I do Shopify SEO myself?
- Is Shopify still worth it in 2026?
On-page SEO
Titles, descriptions, headings and content, and which of them still matter. I handle on-page work as part of technical SEO.
- What is on-page SEO?
- What is the difference between on-page and off-page SEO?
- Are title tags still relevant for SEO?
- How do you write an SEO-friendly meta description?
- What are H1, H2 and H3 tags, and when should you use them?
Off-page SEO
Links, mentions and reputation, and what has stopped working. My off-page work is done through link building.
- What is off-page SEO?
- Is off-page SEO still relevant?
- What are examples of off-page SEO?
- Are brand mentions good for SEO?
- How do you track brand mentions in AI search?
Link building
What links are worth in 2026, what they cost, and why I do not buy them. The service itself is on the link building page.
- What is link building?
- How much does link building cost?
- Are backlinks still relevant in 2026?
- Is it worth paying for backlinks?
- What does a link building service actually do?
Internal linking
The cheapest ranking lever most sites have, and how to use it. The service itself is on the internal linking page.
- What is internal linking?
- What are the main types of internal links?
- How can I find the internal links on my website?
- How do you create an internal link?
- How many internal links should a page have?
SEO consulting
Consultants, agencies, pricing, and whether SEO is still worth the money. The service itself is on the SEO consulting page.
- What is an SEO consultant?
- How much does an SEO consultant cost?
- What is the difference between an SEO consultant and an agency?
- Are SEO agencies worth it?
- What is the 80/20 rule in SEO?
- Is SEO still worth it in 2026?
White label SEO
For agencies: how white label works, what it costs, and how to choose a provider. The service itself is on the white label SEO page.
- What is white label SEO?
- How much does white label SEO cost?
- How do you choose a white label SEO provider?
Criminal defense attorney SEO
Search for criminal defense practices, where reviews work differently. The service itself is on the criminal defense attorney SEO page.
- What is the typical cost of SEO for a law firm?
- What is the best SEO for lawyers?
- How do criminal defense lawyers attract clients?
- What is the 80/20 rule for lawyers?
- How do you choose an SEO agency for a law firm?
Personal injury attorney SEO
Search for personal injury firms, where every click is expensive. The service itself is on the personal injury attorney SEO page.
- How much do personal injury lawyers spend on advertising?
- Why do personal injury lawyers advertise so much?
- How do you market a personal injury law firm?
- How do you get personal injury leads?
Chiropractor SEO
Search for chiropractic practices, where the website closes the decision. The service itself is on the chiropractor SEO page.
- How do chiropractors get new patients?
- What is the best way to market a chiropractic business?
- What is the best chiropractic website?
Roofing SEO
Search for roofers, where timing and the phone matter more than rankings. The service itself is on the roofing SEO page.
- How do you advertise as a roofer?
- How much do roofers pay per lead?
- What is the best way to get roofing leads?
- How can I get free leads for my roofing business?
HVAC SEO
Search for heating and cooling companies with two very different buyers. The service itself is on the HVAC SEO page.
- What SEO services are available for HVAC companies?
- What is the best way to get HVAC leads?
- How much do HVAC companies pay for leads?
- How much does it cost to hire someone for SEO?
- Is HVAC becoming oversaturated?
If a site should be ranking and it isn’t, that’s the work I do. Start with a diagnostic SEO audit, and if I look and there’s nothing worth fixing, I’ll tell you that.