About
Fifteen years, mostly spent on other people’s problems
I’m Mehul Dedhia, an SEO consultant based in Vadodara, India, working with clients across the US, the UK, Canada, Australia and India.
I’ve been doing this since 2011, which is long enough to have watched most of the popular advice go out of date at least twice. The work itself hasn’t changed much. Someone has a site that should be doing better, the reports all look fine, and nobody can say what’s wrong. I go and find out.
That puts me somewhere unglamorous most days. Crawling and indexing, structure that grew without a plan, internal links pointing at the wrong things, migrations that quietly lost half a site. It’s rarely one dramatic mistake. It’s usually four or five small ones compounding.
Some of these clients have been with me since 2012. I mention it because in a field where anyone can screenshot a good month, staying is the only evidence that counts.
The work
Diagnosis is the part I’m best at
Handing me a site that should be ranking and is not is the most interesting problem in this field, and I have done it enough times to have seen most of the ways it goes wrong.
Most of my work is not building new websites. It is figuring out why the existing one stopped working, whether that was a core update, a migration, a redesign, or three years of a retainer that never quite delivered.
That covers a fairly wide range in practice: local businesses, ecommerce brands, Shopify stores, affiliate sites, small brands, enterprise teams, and agencies fulfilling for their own clients. The sector changes. The question rarely does.
I am not an agency. There is no account manager, no onboarding sequence, and nobody junior doing the work while a senior name sits on the proposal. You deal with me.
I trade as Amrut Services. That is the name on the invoice and the one the business is registered under, but the work is mine.
How I work
Diagnosis before prescription
Most SEO engagements start with a deliverable — ten links a month, four blog posts, an audit exported from a crawler. Mine starts with a question: what is actually stopping this site from ranking?
1
Diagnose
Technical setup, content, link profile and the live SERP — how Google treats this site specifically, against these specific competitors.
2
Prioritise
A ranked fix list, biggest impact first, with honest effort estimates. Yours to keep whether or not you hire me for anything else.
3
Execute
I do the work, your team does it, or we split it. Whichever is faster and cheaper for you.
4
Verify
We track the metrics tied to the diagnosis. If the problem was indexation, we watch indexation — not a dashboard of numbers that mean nothing.
What I believe
Four things I will not budge on
- No guaranteed rankings. Nobody can honestly promise them. I will tell you what I think is achievable and how confident I am, and I would rather lose the sale than oversell it.
- The diagnosis belongs to you. The audit is yours to keep and implement however you like, including without me. No retainer lock-in, and plenty of clients do exactly that.
- I will tell you when SEO is the wrong spend. Sometimes the honest answer is that your money is better spent elsewhere. That conversation costs me work and saves you more.
- No link buying. Not PBNs, not link farms, not paid placements dressed up as guest posts. Mostly because I have spent years cleaning up after them.
Who I work with
Agencies and brands, across the US, UK, Canada, Australia and India
Some of these relationships are approaching a decade old. In this industry that is unusual, and it is the number I would point at if you only looked at one.
He almost single-handedly took Healthy4LifeOnline from a DA12 to a DA43. He really knows his stuff. By far, one of the best SEO people I have ever worked with.
Dwayne KulaFounder, MyLEDLightingGuide & Healthy4LifeOnline (US)
There are few people out there who know their craft like this. We have managed projects worth several hundred thousand dollars of investment, and hundreds of satisfied clients. I cannot endorse him enough.
Hernan VazquezCo-Founder, Semantic Mastery (US)
I was trying to rank for keywords that were difficult and highly competitive. He got me the keywords I wanted and a lot more besides — traffic and sales went through the roof.
Joanna BostwickFounder, 24Days2Skinny (US)
Good fit
Who I work best with
We will probably work well together if
- Your site has history — existing traffic, existing rankings, something to diagnose
- You are an ecommerce or Shopify brand with more than a dozen collection pages and no clear plan for them
- You are a multi-location or service-area business competing locally
- You run an agency and need fulfilment you do not have to double-check
- You want to understand what is happening, not just receive a monthly report
We probably will not if
- The site launched last month and has no data yet
- You want guaranteed number-one rankings
- You need results inside 30 days
- You are looking for the cheapest option on the market. I am not it.
The base
Vadodara, India
The work travels further than I do. Clients sit in the US, the UK, Canada, Australia and India, and this is where it all gets done.
Tell me what is not working
Twenty minutes on a call. Tell me the site and what has been happening, and I will tell you what I would look at first. No pitch deck. No contract.
Or reach me directly — mehuldedhiaa@gmail.com · +91 93769 10109