Blog
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371 pages beat 1,510. Half the links beat twice the links.
Here are two sites in the same market, from an audit I ran in 2022. Client Competitor Pages indexed 1,510 371 Referring domains 3,575 1,853 Organic traffic / month 23,825 47,722 Keywords in top 3 517 1,216 The client had four times the pages. Nearly twice the referring domains. And half the traffic. That is…
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Three clinics, three audits, the same five gaps
I audited three healthcare clinics this year. Two chiropractic practices and a med spa, in three different towns, with three different web builds and no connection to each other. Five things were missing from all three. Three sites is a small sample and I’m not going to pretend otherwise. But these were not five subtle…
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Eleven audits, fifteen years, one finding in every single one
I went back through eleven audits I’ve written since 2021. Local clinics, a Shopify homeware store, a classic car marketplace, three continuing-education platforms, an ad agency, a car parts retailer. Different platforms. Different sizes — one had 189 pages, another had over nine thousand. Different budgets, different industries, different countries. Every one of them had…
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Ninety per cent of this site was unreachable
A classic car marketplace had 9,220 pages indexed in Google. 8,317 of them had nothing on the site linking to them. That’s ninety per cent. Nine pages in every ten existed, were indexed, and could not be reached by clicking. No menu, no category, no related-items block, no link from anywhere. If you didn’t already…
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What I check first when a site should rank and doesn’t
A med spa came to me because the site wasn’t showing up locally. Good clinic, real reviews, services people search for every day. The address in their footer linked to a Google Maps listing for a different business. So did the address on the contact page. The map embedded on the contact page was that…
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Crawled, currently not indexed: what it actually means
Here is the Page Indexing report for a Shopify store I have worked on. Four hundred and seventy-nine pages indexed. Six and a half thousand not. That is not a broken site. It sells, it ranks, it has a real business behind it. It is a normal Shopify store, and the ratio is normal too…