Blog
-
What I check first when a site should rank and doesn’t
TL;DR Someone sends me a URL and says the site should be ranking. The first pass takes up to three days, runs entirely from the outside, and none of it is backlinks or Search Console. Most sites I am called into have a problem in the first four checks and have been buying links for…
-
Crawled, currently not indexed: what it actually means
TL;DR A Shopify store I worked on had 479 pages indexed and 6,540 not. That is normal, not broken. Most of that list is pages the platform created and nobody wrote. Before diagnosing anything, check whether a page you actually care about is in there. Usually there isn’t one. Here is the Page Indexing report…