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- Do manufacturer descriptions need rewriting?
- What to measure when rankings are not the goal
- Seasonal dip, or a real problem?
- Traffic dropped overnight: the first six things I check
- Reading Business Profile insights when the catchment is three towns
- Three videos a practice actually needs
- A treatment page per condition, not a ‘Services’ page
- “We’ll handle the insurance claim”: the page most roofers don’t have
- Review recency in a trade that goes quiet for eight months
- HVAC has two buyers and one website
- The start date decides the year
- A personal injury firm’s intake is an SEO problem
- One ‘Personal Injury’ page, or fifteen?
- What a DWI practice and a federal practice do not share
- County and court pages that are not doorways
- E-E-A-T when your clients can never be named
- A page per charge, not a page per practice area
- Theme-level fixes, or the same fix again in three weeks
- Auditing a headless build: what is actually different
- What Googlebot actually sees on a JavaScript site
- The redirects nobody sees, including the forty on my own site
- Core Web Vitals: ranking factor, or conversion problem?
- Shopify is fast. Your apps are not.
- What you cannot change in Shopify URLs, and why it does not matter
- Collections are your category pages, and most of them are grids
- Shopify filters and the crawl paths nobody chose
- Every Shopify product has two URLs. That is usually fine.
- Service area businesses: drawing an area you can actually rank in
- The footer that linked to somebody else’s business
- Why you cannot rank across a whole city
- You rank on the website and not in the map pack. Those are two different competitions.
- Most of your product pages cannot rank
- Click depth is a symptom, not a rule
- Internal linking when the catalogue is too big to do by hand
- Faceted navigation: index, crawl or block, per facet
- Log files tell you what Googlebot actually did
- 9,220 pages indexed. Nobody decided to publish them.
- An SEO audit is not a crawl report
- How to read a crawl without drowning in it
- If you only do three things, which three?
- Deindexed pages: find out what shipped that week
- Soft 404s: Google is usually right
- Crawl budget: almost nobody reading this has one
- The 1,630-page store with no robots.txt, and what that actually told me
- 1,562 missing H1s and seven H1s on one page. Same issue, opposite problem.
- Four ways canonical tags get misused, and one of them is my own advice
- The client never knew I existed, and that was the point
- Two things I recommended in most of my audits, and have stopped recommending
- 466 of 812 pages were thin. The fix was not to rewrite 466 pages.
- How to prove to Google that you are one business
- 659 tag pages, competing with the pages the store actually sells from
- The question every patient has before they book, and almost no clinic website answers
- The campaign that ended because it worked
- A car accident click costs $300. The lead behind it costs $442. There is a cheaper number.
- The three firms in the map pack all had over a hundred reviews. The firm doing the serious work had nine.
- 27,903 impressions. 106 clicks.
- What a chiropractor’s website and a 9,000-page marketplace have in common
- The menu item that pointed at an unfinished draft
- Your header menu is wrapped in H2 tags
- 371 pages beat 1,510. Half the links beat twice the links.
- Three clinics, three audits, the same five gaps
- Eleven audits, fifteen years, one finding in every single one
- Ninety per cent of this site was unreachable
- What I check first when a site should rank and doesn’t
- Crawled, currently not indexed: what it actually means