Is it easier to rank on Google for Long tail keywords?
If you have following questions
- What is long tail keywords in SEO?
- How do you do keyword research?
- What is the long tail phenomenon?
- What is keyword research in SEO?
Read my in-depth article to help you understand how to get better customer by making your website copy, blog, press releases, YouTube video with these forgotten techniques that are still working for many marketers.
As search engine optimizers we are used to researching keywords and finding the most relevant ones for SEO purposes. Keywords are essential components of our search engine marketing strategy through which we aim to rank high on search engines, and also drive traffic through increasing the website’s visibility for the search terms that we are targeting. We talk about relevant keywords, those that relate closely to the products and services that we offer on our web pages. Now, if we look carefully, ranking high for such search terms is almost next to impossible as the competition for such search terms and general keywords is high. Almost everyone is trying hard to rank for these search terms.
Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. Source Yoast
My teachers taught me not to do so. Why? When we begin our search engine optimization game, we must plan to hit the target with less competitive keywords. These are the words or phrases that are less often used by web visitors; however, these are mostly used by those visitors who are at the closing end of the buying cycle. Online search begins with the most specific or we shall say general keywords, where people have just started to find the products they need. They get more precise in their search when they get serious about buying and hence, the search terms then get more purposeful and gain more depth.
These set of words used by web surfers are referred to as “long tail ends” – and are the set of words that pertain to what the searcher, in particular, is interested in.
Long Tail Keyword Examples
If I am beginning to search for jeans, I will type in the keyword “jeans,” but with the span of my search, as my learning about the product enhances, I would get more detailed with my search and look for particulars like “stonewashed sandblast jeans in 12oz denim.” Not every jeans seller will optimize for these search terms, knowing that the traffic for these terms would be low; hence the window opens for you to do so.
Long Tail Search Marketing Valuable Tip
Optimizing for low traffic searched long tail keywords (low hanging fruit) helps in gaining top search engine rankings for these specific search terms. The competition level is low, gives us the opportunity to gain top visibility. Although the traffic for such terms might be low, the conversion level might be high, and people arriving would know particularly what they are searching for making conversion a reality.
Long Tail SEO for Lawyers to get Better Cases – Report by Lawyer SEO Expert Qamar Zaman
Researching Your Long Tail Keywords – The Low Hanging Fruit
Keyword research is an important part of search engine optimization. Although we may be familiar with the process of selecting keywords without it, it remains essential to conduct keyword research to anchor what must be done. Many keyword research tools are available online – the most used include the Google Keyword Research tool, Wordtracker, and many others. Researching keywords may not be rocket science, but this is a place where many of my friends make mistakes.
An ethical war is played between the high competition and highly trafficked keywords and those that have a lower level of competition. I usually select the average level trafficked keywords and re-engineer them, or in other words, research these keywords further to gain insight into what would be the most useful long tail ends that could be used for SEO. Word tracker gives you the option to click search next to every keyword in its results and helps you to pick up the less competitive options to be used for SEO.
With the Google keywords tool, you can pick a word to research, get needed insights and arrive at the long tail end that could be used in the optimization process.
At this point, we are not yet done with the process. We must check these search terms on Google before actually embedding them into our text and on our web pages to check the level of competition. Google analytics would help us further when we optimize our web pages with the selected long tail ends.
Monitoring Performance of Keywords That Convert
Time has taught us many things. Once we are done with our optimization process, monitoring our performance will help us to adjust and tweak our keyword strategy and replace the low-performing keywords. Thus we will improve our online presence.
By: Mehul Dedhia
Affordable Link Building Expert
Skype ID: mehul.dedhia9999