Without beating about the bush, let´s discuss what IFTTT Syndication stands for. IFTTT is basically the short form of ¨if this then that.¨ When explained, it means that when an event occurs in a particular channel, the action automatically triggers an action within another one. IFTTT is a web-based tool that has a host of benefits and it can be used as an effective SEO strategy to increase traffic to a site, followers, shares and all that.
According to Wikipedia, IFTTT is a, ¨ free web-based service that people use to create chains of simple conditional statements called applets. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest. An applet may send an e-mail message if the user tweets using a hashtag or copy a photo on Facebook to a user´s archive if someone tags a user in a photo.¨
Generally, the IFTTT boasts of two different types of syndication and they are branded network and persona network. A branded network would basically require one to either use the name of a person or a brand on all the network accounts. Persona network would require one to use a different set of keywords to function as the names of accounts. Here is a very good book on SEO.
How to set up and install IFTTT syndication network operations?
In order to set up IFTTT, there is a requirement for you to create an account on IFTTT.com. After doing that, you can choose to add the channels and social media platforms you would like to add to the service. Some of these channels may include Facebook profile, Twitter account, WordPress account etc. Then, you will need to activate these profiles and give permission to IFTTT to post to them. After that, you will need to search for your RSS feed. Your RSS feed is updated every time you upload new content to your profile. And, we will need the RSS feed to function as a trigger to get the IFTTT operational.
IFTTT Syndication Network used for SEO purposes
IFTTT Syndication Network can be used for multiple SEO purposes. There are plenty of social media platforms available these days and we need to have a strong presence in all of them. However, updating each individual post on these different platforms can be an arduous task. Luckily, we no longer need to pay attention to each of these platforms as IFTTT can help automatically syndicate the post from one of the social media platform to the other different accounts. For instance, if you post a status on Twitter, using the IFTTT will automatically help syndicate the post to your other social media platforms and channels. IFTTT is the short form of ¨If this then that.¨ Your RSS feed will be categorized as the ¨If this¨ segment of the recipe and your social account falls under the ¨If that¨ category. Thus, whenever you upload an article in your site, your feed will also be automatically updated. So, what happens when your feed is updated? Well, the IFTTT then comes into play and uploads that particular article on all of your social media accounts.
However, we would advise you to respond to your posts individually and not have an automated response. After all, no one likes being replied to by a robot; we all crave for a human presence.
There isn’t a dearth of channels and recipes on offer on the IFTTT website. Therefore, you can have the pick of the bunch or simply create your own recipe from the channels available; there are close to 300 channels available for you to choose from. The web tool also boasts of different actions and triggers that you can customize to your needs, requirements and convenience. So, all that is required for you to do on the IFTTT website is to choose one trigger and pick the action that you would like to occur when the trigger is set to motion; this process, in short, is known as formulating a recipe.
There is another way to effectively use the IFTTT syndication network for SEO purposes. You can use the network to help produce ideas from people active in various social media platforms. You can use IFTTT to help accumulate relevant pictures posted on social media accounts such as Instagram, Facebook, Pinterest etc., and save them to your account. After you have enough material to integrate into your new post, you should first proceed to ask the owner for permission to use it. And, more often than not, the owner will wax lyrical of your post on social media platforms himself/herself.