Content Marketing and Search Engine Optimization go hand in hand together, overlap, and blend with one another; therefore, one requires the other to excel. Lee Odden has perfectly explained the relationship between Content Marketing and Search Engine Optimization, ¨Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it´s not very appetizing.”
If you have just started marketing your content, it is unrealistic for you to believe that you will get visitors pronto. Content marketing is a much broader term than SEO and its chances of being successful fully depend on the execution of SEO strategies.
However, in order to successfully execute SEO strategies, content marketing must play its part. In truth, they complement one another more than anything. SEO simply cannot work without content. And, in order to execute SEO strategies in the content, the content/article must have a minimum of 2,000 words possessing all the relevant content, necessary keywords, substance, and keyword phrases.
So, what are the things you should look out for when managing content to ensure effective SEO? We´ll let the esteemed blogger, author, serial entrepreneur, and software engineer, R.L. Adams, explain, ¨I rank #1 for so many of the most competitive searches, and almost all of those articles are over 2,000 words. The goal isn´t to simply write 2,000 words of rambling content. No, size matters, but so does the quality in that size. It needs to be well written for starters, and it can´t go off on tangents. The content has to be laser-focused.¨
Now, when you have the content ready, you can then proceed towards Content Marketing using SEO by ensuring that your content has relevant keywords. When focusing on keywords, you shouldn´t only subject or limit to a couple of words. Instead, you should identify words that are relevant to the topic. For example, if you are writing content about baking a chocolate brownie, you will need to fill your content with relevant words such as dark chocolate, vanilla essence, cocoa powder—basically ingredients that are required to bake a chocolate brownie.
So, how do you go about choosing the proper keywords and how do you incorporate them into the content?
In order to find the right keyword that will help you target the right kind of visitors—the ones that are actually looking for solutions provided by your content, you can use a variety of keyword research tools. These tools will help you identify a proper list of keywords to target, thus, enabling you to get in touch your selected consumers. Some of the keyword research tools you can use to find the right keyword are Ahrefs keyword explorer tool, Ubersuggest, AdWords keyword planner tool, and Moz´s keyword research tool etc.
Here´s a harsh truth, ¨Not all men are created equal.¨ Similarly, keywords too differ with some being more effective than others. Therefore, it is essential for you to identify the powerful keywords. In order to have a better idea of how strong a keyword is, you should know if the keyword has a large search volume and if it is competitive. You should also choose a keyword that you think will reach the targeted audience. The keyword must have a close association to your site.
Focusing on the user interface to enhance the user´s experience
In order to make sure that your content reaches the targeted masses, Google must be able to crawl through your website. Structuring your content properly will allow the searchers and Google to effectively navigate through the site and locate specific content.
One of the important factors that cannot be overlooked while marketing content is ensuring that the site boasts of a responsive design that is easily accessible on multiple platforms including desktop, laptop, tablets, smartphones. Google has mentioned that, ¨Slow loading sites frustrate users and negatively impact publishers. In our new study, ¨The Need for Mobile Speed,¨ we found that 53 percent of mobile site visits are abandoned if pages take longer than 3 seconds to load.¨
Participating in social platforms and online forums
In this contemporary world, if you want your site to be renowned, it is of paramount importance for you to have a strong online presence. Engaging in social media platforms is a powerful off-page SEO strategy for content marketing. By interacting with people on various social media platforms, you will be promoting your site, which, in turn, will only aid in the expansion of your site or business. Doing this can also aid in the increase of backlinks you acquire. Therefore, if your site is regarded as one of the best in its category, it gets easier to optimize it. Having people talk good about your site both online and offline is the key here.