Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our...
Generating ideas for your content marketing strategy can be extremely tough. It gets even harder when you focus so much on your brand goals that you get tunnel vision. Fortunately, there are plenty of brands out there doing an amazing job with content marketing and...
Let´s head straight towards a fact; Out of all the social media sites in the world, YouTube provides the most captivated traffic. Statistically speaking, YouTube has an average of 2.99 pages per visit and it is only likely to increase over time. Now, we´ve all been...
Content Marketing and Search Engine Optimization go hand in hand together, overlap, and blend with one another; therefore, one requires the other to excel. Lee Odden has perfectly explained the relationship between Content Marketing and Search Engine Optimization,...
According to Wikipedia, Social Media Optimization, known as SMO, in short, is ¨the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social...
According to the site, Searchmetrics.com, ¨ Topical relevance is mainly used in conjunction with backlinks. Websites that carry similar content are said to have topical relevance. Backlinks from websites that are topically relevant have more impact on a website´s...
