Search Engine Optimization is basically a process or method of attracting more visitors to a particular site by making sure that the site is prominently shown by search engine results. Therefore, it is of paramount importance for you to implement several SEO methods to bring more traffic to your site. Search Engine Optimization in 2017 requires you to;
- Ensure that your site is accessible in a jiff
Don´t let us tell you the importance of ensuring that your site is accessible in a jiff. Please do allow Google to fill you in on the details, ¨Slow loading sites frustrate users and negatively impact publishers. In our new study, ¨The Need for Mobile Speed,¨ we found that 53 percent of mobile site visits are abandoned if pages take longer than 3 seconds to load.¨
- Focus on voice search
More people these days have begun using voice search to seek answers for their questions. And, the 2016 Internet Trends Report by KPCB consolidates the aforementioned viewpoint; the report states that there has been a 7x increase in voice search queries since 2010. The report also includes inputs from Andrew Ng, the chief scientist at Baidu. He is quoted saying, ¨As speech recognition accuracy goes from say 95% to 99%, all of us in the room will go from barely using it today to using it all the time. Most people underestimate the difference between 95% and 99% accuracy-99% is a game changer.¨
- Usage of links
Recent studies have confirmed that links play an instrumental role towards helping increase the rank of a site. However, having poor content with an abundance of links will not aid in search engine optimization. The employees of the award winning full-service digital marketing agency, Stone Temple, are of the opinion that, ¨If your content is not relevant or competitive, links won´t help your ranking. If it is, links will make the difference.¨
- Ensure that your content contains relevant keywords
In order to have an optimized site, it is imperative that you ensure that your content contains relevant keywords. When focusing on keywords, you shouldn´t only subject or limit to a couple of words. Instead, you should identify words that are relevant to the topic. For example, if you are writing content about baking a chocolate brownie, you will need to fill your content with relevant words such as dark chocolate, vanilla essence, cocoa powder—basically ingredients that are required to bake a chocolate brownie.
- Have you tried using shorter URLs yet?
By now, you should be well aware that URLs filled with keywords are important for optimizing SEO, but are you aware of the fact that you can help your site reach a higher rank in the search engine results if you use shorter, relevant URLs? The authorities at Google have stated that the words after the fifth word don´t carry much weight in the URL anymore; hence, you must include the keywords in the first five words of your URL for better results.
- Optimize for local search
In this day and age, it is imperative that you optimize your mobile site for local search, especially if you offer products and services locally. Here´s an excerpt extracted from the outstanding post, SEO and Digital Trends in 2017, ¨In a mobile-only world, the relevance of local search is even higher. This seems to be the strategic reason both for an update like Possum and all the tests we see in local, and also of the acquisition of a company like Urban Engines, whose purpose is to analyze the ¨Internet of Moving Things.¨
- Focus on the optimization of smartphone and tablet browsing
In this contemporary world where everything is accessible in the palm of our hand because of the invention of smartphones and tablets, know that it is imperative for you to focus on the optimization of smartphone and tablet browsing. Unlike previous years, Google now focuses on the mobile version of a site to serve as its primary index.
- Concentrate on increasing the content
All reports unanimously agree that the longer the content, the higher the rankings of the site. The esteemed blogger, author, serial entrepreneur, and software engineer, R.L. Adams, has mentioned, ¨I rank #1 for so many of the most competitive searches, and almost all of those articles are over 2,000 words. The goal isn´t to simply write 2,000 words of rambling content. No, size matters, but so does the quality in that size. It needs to be well written for starters, and it can´t go off on tangents. The content has to be laser-focused.¨
Some important links for more information: